How buying works
Everything in the catalogue was built by our own team. There are no third-party sellers, which is why diligence takes days rather than months.
Two ways to buy
Every listing is one of two things, and the badge on the card tells you which.
- Acquisition
- You buy the business outright. Code, accounts, customers and revenue transfer to you and the listing comes down.
- Licence
- You buy the right to run your own branded copy. We keep the product and may licence it to others, capped at four licences per country.
Three stages, labelled on every listing
Not everything we sell has paying customers, and the catalogue says so on the card rather than in the small print. The stage badge is the single most important thing on a listing, because it tells you which of the numbers below exist at all.
A prototype is not a concept and it is not a mockup. It is software we designed, built and ran, with a working codebase you can be shown before you commit. What it does not have is a launch behind it.
- Live
- Paying customers and revenue read from the payment processor
- Launched
- Shipped and in use, revenue still early or absent
- Prototype
- Built and working, not launched. No revenue figures, because there are none to verify
Four ways to close
Buy now completes at the asking price. An offer opens a conversation, answered within two working days. A founding team application is for people who have some of the money and something else the product needs. Funds sit in escrow until handover is finished.
On a prototype you can also join the waitlist. It commits you to nothing and costs nothing; it tells us there is demand, and you hear first when the product moves.
- Buy now
- Instant, at the listed price
- Make an offer
- Answered in two working days; below 80% is usually declined
- Offer with a partner
- One to ten people apply as a founding team; we set the stake and it vests over four years
- Escrow
- Released only when you confirm handover is complete
What the numbers mean
Where a product has revenue, that revenue is read directly from its payment processor, trailing twelve months where the product is old enough and clearly labelled where it is not. Running costs are the real invoices.
Where a product has no revenue, the listing shows no revenue. It does not show a projection, a model, or a comparable. Nothing on a listing page is an estimate unless it says so, and nothing on a prototype listing is presented as a trading figure.
Honest notes
Every listing has a section describing what is weak about the product. It is written by the team that built it, and it is not marketing. If we would want to know it before buying, it goes there.
Fees
Buyers pay the listed price and nothing else. There is no buyer premium, no platform fee and no charge for the data room or the handover.